1. Prospects are potential clients. A business needs to increase the traffic to its store or website. The key is to give them a reason to sign up on to a mailing list. "The money is in the list". The most impactful way to achieve this is the following: Social...
How do you choose to wake up every morning? What is the first thing you say to yourself? What have you set out to accomplish? How will you be remembered? IF you’re not already asking yourself these questions then you’re most likely not on the path to accomplishing them. These...
Chapter I – Death by PowerPoint Even though it's been traditionally considered to be a powerful tool in presentations, my personal belief system is that PowerPoint is not only boring it's ineffective. Why? While it might help the presenter keep on track what you may not realize is that keeping...
Did you know or realize that 51% of North Americans have not read a nonfiction book past high school? Whether you believe this to be true or not it's 100% fact. That means that 51% of North Americans feel that they got everything they needed to learn from high school...
LinkedIn just happens to be one of the most powerful things that you could do in today's 21st-century marketing to raise the perception that you're an expert and a leader in your field. One of the best ways to do this is to literally optimize your LinkedIn account to be...
One of the biggest problems that I see with business owners is that when it comes to creating good content online very few people give any energy to doing what's called targeted keyword research. The reason why you would do that is to find keyword phrases that are the most...
How to effectively use high-powered learning management systems to grow your business one of the greatest tools that companies have is their ability to share information with others. There are number of ways to do this but the biggest challenge is not only finding people with the knowledge and experience...
The goal of hypnotic writing is to create in the audience a focused mental state to motivate them to act. The basic elements are a compelling headline that directly names your audience, creates curiosity, informs them and engages their emotions. Use hypnotic connectors to overcome psychological filters such as; words...
The vast majority of people that I meet in my life seem to think that the only thing they need to do to get what they want is to work hard. My dad taught me that if I worked hard that I would get a good job and I would...
The number one problem that I see with businesses today who try to make an impact online is that while it's important to display your website in a professional manner the most important thing is that you actually get some traffic. The number one challenge that you will find with...
