Our Core Marketing Strategy

When a client engages us for marketing services, the first thing we do with our clients is the Inside Advantage process.  It’s a step-by-step process that we work on together with company leaders to determine their  uncommon offering and how we will spread their messaging across specific marketing channels to zero in on your high priority targets.

The Inside Advantage process is: WHO, WHAT, HOW and OWN IT.  When complete, it will reveal powerful messages that are capable of reaching your target market in sufficient quantities to spur profitable growth.

Then we will take your key marketing messages and refine them to fit the different marketing channels including: Google search, online display networks, print, trade shows, events, webinars, radio, television, grass roots etc.  There is no “one-size-fits-all” approach to marketing.  It is important to stick with the process at least for 3 months to be able to optimize your marketing spend.

Website Design and User Experience

We build websites exclusively using WordPress.  This gives us endless access to modern design capabilities, templates and page builders that outpace any custom coding projects by a mile and a half.

There is always talk in the industry about the security of WordPress sites and we take that very seriously.  That’s why we use the latest in firewall protection and host our clients on our own virtual privater server.

Site load speed is of utmost importance to us and we test and re-test until we’re satisfied that you site loads on multiple platforms as fast as possible.

Our approach to design intertwined with user experience.  Our main goal is to get the user to interact with the site, and as quick as possible, get them to take the appropriate action we want them to take such as: pick up the phone, send an email, fill out a web form or buy something.

If we were to take on a new site design for you, we would be extremely careful not to interfere with current site traffic and in most cases we would enhance your traffic significantly.

CRM Automation

The most money that can be generated by a website is created by a mailing list.  The more people on the list and the more we know about them, the higher the conversions.

Whether we use Infusionsoft or Groundhogg, our experience in creating more leads and converting those leads into sales and/or appointments is our primary concern. A CRM is not just about sending emails.  it’s about sending text messages, emails and liaising with sales teams based on strategic actions that the client takes. 

It’s like the

  scenario.  And we’re good at it.  We’ve been doing it so long we can actually export an existing marketing automation funnel from one of our client sites right into yours and then configure it to work with your audience. Why not do what’s already working?

If you’re new to CRM automation  then you owe if to yourself and your company to check out what we can do.

PPC Management

Not all sites, especially new ones will generate enough SEO and social media traffic to be profitable. Therefore we always work closing with our clients to develop pay-per-click (PPC) programs that work for them.

We’re experts in: Google Search & Display Ads, Facebook Ads, Facebook Leads Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, re-marketing, Youtube video ads and more. 

Our main priority is to get quality targeted least for the least amount of investment possible.  And, because our ad management program is month to month, you can always turn it on and off when you feel you’ve got enough business.