One of the most important items of knowledge that came out of the recent search engine strategies conference in Toronto is Google's absolute need to see fresh content on your website. What this means is; on a regular basis, at least a couple of times a week, you must create...
The biggest problem that I see in businesses today is that while they understand the concept of lead generation they don't necessarily know the quickest way and the least expensive way to generate leads. For my money the answer is search engine optimization. Obviously you can pay for leads and...
In the days of cloud computing is becoming more and more important for businesses to find a reliable, efficient and stable manner to upload all of their company's files to a cloud computer. Who do you turn to? Who has the resources and the strength to support your company in...
Many businesses these days try their hand at Internet marketing by building a website first and then trying to figure out a way to market it later. This is a big mistake. Before you build a website, put a webpage online, post a video online, or anything else that you're...
Dear Marketing and Mastery Students, The following blog post was created in the seminar and was asked by many to be posted online to help you construct your email marketing eReports or ebooks. Make sure the subject line reflects what they registered for. In other words; if they registered for...
Chapter I – Death by PowerPoint Even though it's been traditionally considered to be a powerful tool in presentations, my personal belief system is that PowerPoint is not only boring it's ineffective. Why? While it might help the presenter keep on track what you may not realize is that keeping...
Did you know or realize that 51% of North Americans have not read a nonfiction book past high school? Whether you believe this to be true or not it's 100% fact. That means that 51% of North Americans feel that they got everything they needed to learn from high school...
LinkedIn just happens to be one of the most powerful things that you could do in today's 21st-century marketing to raise the perception that you're an expert and a leader in your field. One of the best ways to do this is to literally optimize your LinkedIn account to be...
One of the biggest problems that I see with business owners is that when it comes to creating good content online very few people give any energy to doing what's called targeted keyword research. The reason why you would do that is to find keyword phrases that are the most...
The vast majority of people that I meet in my life seem to think that the only thing they need to do to get what they want is to work hard. My dad taught me that if I worked hard that I would get a good job and I would...
