Powerful eMarketing Context

Dear Marketing and Mastery Students,

The following blog post was created in the seminar and was asked by many to be posted online to help you construct your email marketing eReports or ebooks.

Make sure the subject line reflects what they registered for. In other words; if they registered for the top six public speaking mistakes and how to avoid them, then your subject line should refer to that content as follows;

Subject line: Here’s Your Top Six Public Speaking Mistakes

Then, you must personalize each of the e-mails that you send out as follows;

Hi {FIRSTNAME},

After you personalize the e-mail then you need a couple of paragraphs of acknowledgment. Simply thank them for their interest and talk briefly about what they will be receiving and what is the benefit.

Example:

Thank you for your interest in my top six public speaking mistakes eReport and how to avoid them. Over the next little while I’ll be sending you some high-value information that you can use in your speaking career or your presentation marketing situations that will help you not only enroll and engage your audience effectively but earn more money.

Today’s chapter talks about why PowerPoint is rarely a good idea.

Enjoy,

Paul Tobey
CEO, Training Business Pros

Your first chapter must be included in the e-mail itself. After you write your name and position above simply followed that with your first chapter. Make sure you give a powerful title to each chapter because titles give it power.

Chapter 1 – Death by PowerPoint

The context of creating your document works in basically four key areas. It’s not necessarily what you write but how you write it that makes your information more interesting and more engaging.

So here are the 4 main areas of creating a high value hypnotically driven e-mail:

1.       Start with the problem. The fact is; many people don’t really believe that they have any problems until you literally point them out. For example people who use PowerPoint is what percentage of people who present? In my experience 95% of the speakers that I see use PowerPoint in 100% of their presentation. So what I would want to do is let people know that that PowerPoint is not the most engaging way to make a presentation. So start out your e-mail with what YOU believe to be the biggest problem that they have that, they may not even know they have.

2.       The second part of your e-mail is basically three or four bullet points which lay out the details of what you want them to learn, what that solution is, or what the product does and the key benefits. If you just tell them how it works or you tell them what it does that doesn’t necessarily prove to them that the need to use it. You have to tell them what the key benefit is.

3.       Summarize all of your points with a very powerful statement which leads them to believe that there is information pending. Never give them everything. Hit the high notes and leave some space for them to think about what there might be extra. So, your sentences would say something like this; while death by PowerPoint is obviously one of your biggest problems, what percentage of the tribe time should you be using it and what you should you do when you need to introduce your PowerPoint slides and when is enough and how to move on to the next part of your presentation.

4.       The last part of your e-mail essentially introduces the next chapter. You can either give them the title of the next chapter or information which holds their curiosity and piques their curiosity to read the next chapter and builds suspense while they wait for it.

The aforementioned information is powerful context for e-mail marketing. Please understand that people get a lot of e-mail therefore; yours has to cut through the clutter and reach the reader with power and purpose.