Google is reading your email.

Yep. Google is reading your email. But not in the way that you might think. The Gmail application that many of use, myself included, uses a very different algorithm to direct mail to different folders. When you send out automated email marketing, their are 4 areas in Gmail your email...

How many emails is too many?

One of the biggest concerns that I receive from clients is the fear that their email marketing will cause more complaints than business. Essentially the fear they will become spammers. No one wants to be recognized as a spammer, both because it's not particularly great for your sending reputation, but also...

The Top 3 things that small business startups miss!

*Note, this article was created life during a 40 min. presentation at the Vancouver Small Office Home Office Conference (SOHO). Its purpose was to prove that good content is easy to create on-the-fly if you have a good system and you use Dragon NaturallySpeaking. Sometimes it seems to me to...

True Heart’s Desire Exercise

What is your true heart's desire? This is the thing you want most in the world. What would you like to do, be, or have in your life that you do not have right now? Most people cannot answer that question. In my experience, most people can tell you what...