Yep. Google is reading your email. But not in the way that you might think. The Gmail application that many of use, myself included, uses a very different algorithm to direct mail to different folders. When you send out automated email marketing, their are 4 areas in Gmail your email...
How many emails is too many?
One of the biggest concerns that I receive from clients is the fear that their email marketing will cause more complaints than business. Essentially the fear they will become spammers. No one wants to be recognized as a spammer, both because it's not particularly great for your sending reputation, but also...
You don’t have the RIGHT to sell ANYTHING! (Until you ask for it)
Hey, Paul here, I just wanted to put a different spin on why the product you sell doesn’t really matter. We’ve probably all heard the phrase, “It’s not what you sell, it’s how you sell it,” before, and you’ve heard a few reasons of why it makes sense. There is...
Is this your first time here? Awesome! Here’s a little guidance…
Welcome! Whether you’re a seasoned professional, or you’ve just started to research the benefits of having a strong Digital Marketing Strategy, we can all use a little guidance to set us on the right path to sales domination. So a little bit about us, we are Canada's leading Digital Marketing...
Infusionsoft Certified Partner Training Toronto | Canada
Are you an Infusionsoft User, or a digital marketer looking to expand your offerings? If so, you might be interested in becoming an ICP! Infusionsoft Certified Partner Training is coming to Toronto! For the first time, this training will be delivered in Canada. The Details: When? Feb 1- 4 2016...
How to Write a Business Book In Less Than One Month
Have you ever had to write a book fast? Maybe you’ve been procrastinating for a while and now have to have a book ready for your next speaking gig or maybe you have to meet a publishing deadline. Whatever the reason for getting your book finished, I wouldn’t recommend giving...
What Qualities Should You Find in a High Level Leadership Training Program?
Having taking several leadership training programs over the years, I have learned through experience that not all programs are created equal. And, since I now have my own personal development and leadership training programs, I would like to offer you through that experience, some key elements that you should look...
The Top 5 Reasons to Use Market Samurai for Keyword Lookup
One of the tools we have been assessing for the past 16 months is a keyword lookup tool by the name of Market Samurai. Most people don't seem to understand the importance of targeting keywords which will result in your website ranking in the first 10 results on Google. Market...
The Top 3 things that small business startups miss!
*Note, this article was created life during a 40 min. presentation at the Vancouver Small Office Home Office Conference (SOHO). Its purpose was to prove that good content is easy to create on-the-fly if you have a good system and you use Dragon NaturallySpeaking. Sometimes it seems to me to...
True Heart’s Desire Exercise
What is your true heart's desire? This is the thing you want most in the world. What would you like to do, be, or have in your life that you do not have right now? Most people cannot answer that question. In my experience, most people can tell you what...