Mastering webinars will transform your business.
For anyone struggling to use online presentations to grow a business, increase their client base or simply make money. Learn to produce, deliver and sell highly impactful webinars.
But you may have one or all of these problems
How do you produce great webinars that are high value, highly engaging and turn into money-making opportunities? There is a way, and we've been doing it since 2004.
- You've never produced a successful webinar and don't know where to start
- You don't have a solid, proven template to work from
- You don't know how to make webinars interesting enough to build a following
- You don't know how to close on a webinar to increase conversions
- And then there's Zoom fatigueSo how will your webinars stand out?
Speakers, educators, owners and professionals
This training is for speakers, educators, business owners, LMS marketers, authors, doctors, medical professionals and remote professionals who want to produce, deliver and sell highly impactful webinars, and monetize them.
The course is presented entirely online, and every minute is recorded so you can review the sections you need.
You will learn how to
- Design a powerful introductory webinar that converts people into your course or business
- Design a complete learning series of webinars for your learning management system
- Produce your webinar with the right hardware and software
- Build landing pages that increase registrations
- Monetize your webinars
9 modules to webinar mastery
How to identify the most powerful content for your audience
Find the best, highest-value webinar content for your audience based on the action you want them to take, with exercises to find your topic from your own story.
Find your brand: discover your uncommon offering
Give your content a memorable name, headline and description, and learn the hypnotic copywriting that leads people to micro-commitments like "register" or "book 15 minutes."
Increase registrations and lower no-show rates
Use marketing automation to follow up, follow up and follow up, plus countdown timers, gamification, quizzes and social proof to get more people to show up.
ETR: Earn the Right
A new version of the world's greatest introduction template, retooled for online audiences.
Why, how and when to take questions
The bullet-proof Q&A template for online: timing, when not to take questions, managing the chat and setting up your next micro-commitment.
Engage 100% of your audience 100% of the time
Suggestology, the art of activating your participants' natural will to learn and pay attention.
The all-important webinar tech stack
Sound, lighting, audio, video, Zoom, internet, framing, screens, software and hardware, made simple.
The value ladder
Structure up-sells and cross-sells so your webinars are profitable.
Setting up live & evergreen webinars
Traffic from affiliates, Facebook Lead Ads and Google Ads, converting registration and thank-you pages, Groundhogg follow-up for attendees and no-shows, replay views and calls to action.
Because experience is everything
Paul Tobey was Canada's first trainer in the digital marketing space. As CEO of Training Business Pros, he has trained tens of thousands of marketers and business owners across North America since 2004.
Before reinventing himself as a top-tier marketer, Paul was a multi-award-winning jazz concert pianist who performed at Carnegie Hall and recorded 8 albums. He is an award-winning Infusionsoft Certified Partner and Groundhogg Certified Partner, a best-selling author and a certified trainer who has shared stages with top speakers at conferences around the world.
When is the next course?
The next Train the Online Trainer will be announced soon. Fill out the inquiry form below to get on the notification list.
