If You Are Struggling to Figure Out How to Leverage Online Presentations to Grow your Business, Increase Your Client Base or Simply Make Money…
Mastering Webinar Marketing Secrets Will Transform Your Business, Your Influence, and Your Life!
Hi, I’m Paul Tobey, an executive marketing consultant, speaker, author, digital marketing trainer, and business owner. Over the past few decades, I’ve helped thousands of business professionals become better presenters, leverage smart technology, and grow their businesses.
If You Are Struggling to Figure Out How to Leverage Online Presentations to Grow your Business, Increase Your Client Base or Simply Make Money…
Mastering Webinar Marketing Secrets Will Transform Your Business, Your Influence, and Your Life!
Hi, I’m Paul Tobey, an executive marketing consultant, speaker, author, digital marketing trainer, and business owner. Over the past few decades, I’ve helped thousands of business professionals become better presenters, leverage smart technology, and grow their businesses.
SO, YOU WANT TO BECOME A GREAT WEBINAR HOST?
But, you may have one or all of these problems...
- You’ve never produced a successful webinar before and you’re not sure where to start.
- You don’t have a solid proven template to work from.
- You don’t know how to make Webinars Interesting enough to build a cult around.
- You don’t know how to close on a Webinar in order to increase conversions.
- AND…then there’s Zoom fatigue! So how will you make YOUR webinars stand out?
how Do you Produce GREAT Webinars that are of high value to others, are highly engaging, and turn them into money making opportunities?
There is a way and We've been doing it since 2004
TRAIN THE ONLINE TRAINER
Who is it for?
This training is for Speakers, Educators, Business Owners, LMS marketers, Authors, Doctors, Medical Professionals and Remote Professionals how to Produce, Deliver and Sell highly impactful Webinars! And if you want to learn how you can monetize your webinars and make money, we’ll show you how to do that too!
When is the next scheduled event?
The next Train the Online Trainer will be announced soon. To get on the notification list please fill out the Inquiry form below.
Train the Online Trainer Course Inquiry
OVER A PERIOD OF 5 DAYS THIS COMING MAY 2021
You will learn how to...
- Design a powerful introductory webinar that converts people into your full course or business.
- Design your complete learning series of webinars for your Learning Management System.
- Produce your webinar with the proper technology including hardware and software.
- Construct powerful landing pages to increase registrations.
- Monetize your webinars!
One of the best Things Is...
This course is presented entirely online and we’ll record every minute of it so that you can review the sections that you need to review.
MODULE #1
How to Identify the Most Powerful Content for your Targeted Audience
COMING UP WITH GREAT WEBINAR CONTENT IS A PROCESS: You will learn how to identify the BEST webinar content for your audience. Boring content won’t do. So, based on the ACTION you want your leads/visitors/viewers to take, we will help you identify the BEST highest value content for your targeted audience.
Don’t know your topic yet? Don’t worry, we have exercises for this and clear training to help you identify the BEST content based on YOUR STORY!
MODULE #2
find Your Brand - Discover your uncommon offering
BRANDING WORKS: Once we know the “what” of your content, we’ll give it a powerful name/brand. Successful online presentations begin with “memorable” branding. This means you must create a “headline/title” that stands out. This is closely followed by a short description that engages the reader and gets them to take an action such as “register” or “book a 15 minute minute”.
In this section of the course we’ll dive into “hypnotic copywriting”. You’ll learn the secrets to writing compelling and curiosity building copy and the exact words and phrases and tools that entice people into making micro-commitments…getting your leads closer to making a buying decision.
MODULE #3
Increase registrations and lower no-show rates
MARKETING AUTOMATION IS THE KEY TO WEBINAR SUCCESS: Most people make the same mistake over and over again. Somehow they think to themselves, “If I build it, they will come.” Nother could be further from the actual truth. In fact, these days, there’s so much marketing hype and noise out there, people are more confused than ever about where to spend their time learning.
While we learned key marketing messaging in Module #2, in this module you’ll learn how to leverage marketing automation to get your message to repeat itself into the subconscious mind of the reader. Essentially what you want to do is follow up, follow up, and follow up.
You’ll also learn how to use countdown timers, gamification, quizzes, social proof, and other tools to help drive your registrations up, and get more people to “show up!”
MODULE #4
ETR - Earn the Right
THE WORLD’S GREATEST INTRODUCTION TEMPLATE: I have trained hundreds of professional speakers over the years AND helped them learn the “world’s greatest introduction template,” and it works wonders for live seminars.
In this section, I’ll introduce you to a NEW modified version of the introduction template retooled for online audiences. Learn the nuances that are different for online presentations versus live presentations.
When you deliver the perfect introduction, you’ll have earned the right to speak about your topic. Fail in the endeavor and you’ll be playing catchup to your audiences’ expectations.
MODULE #5
Why, how, and when to take questions
THE BULLET-PROOF Q&A TEMPLATE: For live audiences, the TTT Q&A template was super important to learn, not just to know how to take questions and answer them, but to learn how to move about the stage and a purposeful manner.
For online presentations, you’ll need a different muscle. It’s even MORE critical to learn why, how, and WHEN you should take questions. The new template will not only surprise you, but it will teach you “timing is everything” in the online presentation world, and if not careful, how questions can bleed you money.
You will learn:
- How to time this section so effectively for maximum effect.
- When is the proper time to take questions to help increase engagement, and where you should absolutely NOT take questions.
- You learn how to set up your next “micro-commitment” so perfectly, you’ll get more “Yes’s”!
- How to manage the “CHAT” area to get the MOST effective engagement and response.
THE BULLET-PROOF Q&A TEMPLATE: For live audiences, the TTT Q&A template was super important to learn, not just to know how to take questions and answer them, but to learn how to move about the stage and a purposeful manner.
For online presentations, you’ll need a different muscle. It’s even MORE critical to learn why, how, and WHEN you should take questions. The new template will not only surprise you, but it will teach you “timing is everything” in the online presentation world, and if not careful, how questions can bleed you money.
You will learn:
- How to time this section so effectively for maximum effect.
- When is the proper time to take questions to help increase engagement, and where you should absolutely NOT take questions.
- You learn how to set up your next “micro-commitment” so perfectly, you’ll get more “Yes’s”!
- How to manage the “CHAT” area to get the MOST effective engagement and response.
MODULE #6
Engage 100% of your audience 100% of the time
SUGGESTOLOGY IS THE KEY TO ENGAGEMENT: Suggestology is the art of activating, within your participants, their natural will to learn and pay attention.
In Train the Trainer we learned about 10 different types of Suggestology. In this training, you’ll learn the top 3 Suggestology skills that engage your online audience. And there are some new Suggestology tools that we’ll be introducing that are proven to heighten curiosity and insure engagement.
Let’s face it, if your webinars are boring people will abandon them. Content, by its very nature, is boring. Only when you understand context will you begin to build the wherewithal to become a master presenter.
MODULE #7
The All important Webinar Tech Stack
HOW TO EMBRACE TECHNOLOGY: Sound, lighting, audio, video, Zoom, internet, framing, screens, software, hardware etc. There’s a lot to learn to make your presentations more professional and more effective.
In this section, you’ll discover the best possible tech stack for webinars. There will be, of course, and investment on your part to make it all work, but we’ll learn how to mitigate that investment with smart low-cost choices. Experience in this are is key and I’m confident that I can not only help you make good choices but how to use technology to your advantage.
When it comes to technology, experience tells me that it will fail, maybe not often, but it seems to happen when you least expect it. If it happens during a presentation, what do you do? Panic? Hardly. There are 3 powerful options to gracefully handle these situations so that you avoid looking unprofessional.
MODULE #8
The Value Ladder
DELIVERING PROFITABLE WEBINARS: The way that you offer your customers up-sells and cross-sells is paramount to the way that you set up your value ladder, also sometimes known as a marketing funnel. There will always be a certain number of clients that are ready to purchase the next level of value that you offer.
Looking at your purchase ascension from the perspective of the “value-ladder” can and will help you design more compelling and ultimately more profitable offers. This is an important part of the course because we don’t want online presenting to be your hobby, we want to be part of your business, and we want it to be a profitable venture.
MODULE #9
Setting Up Live & Evergreen Webinars
THE WEBINAR SYSTEM: Like any good business plan, it’s important to have a webinar plan. The system that you use to drive traffic, get registrations, track show rates, and do follow up is critical to your success. In this section, you will learn
- 3 Ways to get Targeted Traffic – Affiliates, FB Lead Ads, Google Ads
- How to design a converting Landing Page | Webinar Registration Page “Claim My Spot Now”
- How to design a pro-active Thank You Page that Bumps up more attendees (Tell Your Friends)
- Use marketing automation like Groundhogg to automatically follow-up (Webinar Attend | No Show)
- Use Groundhogg automation to encourage Webinar Replay views
- How to increase views into CTA’s “call to actions” such as Book 15 Minutes | Call Now | Buy Now
THE WEBINAR SYSTEM: Like any good business plan, it’s important to have a webinar plan. The system that you use to drive traffic, get registrations, track show rates, and do follow up is critical to your success. In this section, you will learn
- 3 Ways to get Targeted Traffic – Affiliates, FB Lead Ads, Google Ads
- How to design a converting Landing Page | Webinar Registration Page “Claim My Spot Now”
- How to design a pro-active Thank You Page that Bumps up more attendees (Tell Your Friends)
- Use marketing automation like Groundhogg to automatically follow-up (Webinar Attend | No Show)
- Use Groundhogg automation to encourage Webinar Replay views
- How to increase views into CTA’s “call to actions” such as Book 15 Minutes | Call Now | Buy Now
Looking at your purchase ascension from the perspective of the “value-ladder” can and will help you design more compelling and ultimately more profitable offers. This is an important part of the course because we don’t want online presenting to be your hobby, we want to be part of your business, and we want it to be a profitable venture.
Why Learn from Us?
Because Experience is Everything
Paul Tobey was Canada’s first trainer in the digital marketing space. CEO of Training Business Pros, they went on to train tens of thousands of marketers and business owners throughout North American since 2004. Prior to reinventing himself into a top tier marketer, Paul was a multi-award winning jazz concert pianist, performed at Carnegie Hall, has recorded 8 albums, and was showcased in various music documentaries. He’s also an award winning Infusionsoft Certified Partner, an award winning Groundhogg Certified Partner, and a best selling author and Certified Trainer.
Paul has shared the stages with some of the top speakers around the world, and featured at many conferences around the world including International Trade Conference Jamaica, The Piano Teachers Association of America, The International Association of Trainers, The IAJE, Royal Lepage, the Yacht Association Conference, E-Women’s Network and many well known “trade” conferences in the internet space you would already be familiar with.
In this training series, Paul is going to peel back all the layers, reveal all secrets, and give you the exact tips and tricks we’ve been able to use successfully to grow our training business since 2004! Our training company has earned millions doing what we love, and had the great privilege to train some high earning trainers/speakers including Dentists, Doctors, Physiotherapists, Lawyers, Preachers, CEO’s, Agency owners, SaaS company owners, and entire company teams devoted to customer success to help them increase their sales and grow their tribes. We’ve helped many people earn big paychecks, employees earn HUGE bonuses, and business owners dramatically grow their businesses!
