Dear friends and colleaguesFrom jazz stage to YouTube growth
Over the past few decades, I've had the privilege of guiding tens of thousands of entrepreneurs through digital marketing's maze of choices. It started in 2001, when an injury to my arms ended my jazz performance career. I realized the skills I'd built in the music business had given me real knowledge of digital marketing, so I started Training Business Pros and reached seven-figure revenues in three years.
Two years ago, a client gifted me a $2,500 YouTube course. I dove in, tested for months, and saw first-hand how much video drove traffic and revenue. While SEO and SEM were getting harder, influencer and content marketing were gaining momentum, so I launched two channels. My jazz piano channel grew to over 13,000 subscribers in 24 months and reignited my passion for music.
I made some mistakes so you don't have to. My business channel faltered and was retired after a year, and those lessons are part of what I teach. YouTube isn't just social media: it's a platform for building your brand, earning trust and winning clients cost-effectively, and the right content works for you 24/7.
